areeba is looking for a “Head of Marketing Communication” to work in the Fintech field.
The “Head of Marketing Communication” will be responsible for leading the development and implementation of areeba group marketing, social media, branding and communication activities. His/her job involves creating all marketing materials and organizing marketing events to expose company products and offerings to its audience. The role also entails writing press releases, interviews, content for electronic and printed collateral such as websites, flyers, sociatarget l media calendar and presentations.
Required Tasks:
Corporate Communication & Advertising
Prepare the yearly corporate and communication plan
Set and monitor the yearly marketing budget of the group
Prepare new initiatives and their respective marketing plan
Analyze the results of the marketing campaigns
Manage Sponsorships, Exhibitions, Events and Press Conferences locally and abroad
Prepare press releases, interviews and press conferences
Handle all printing materials: brochure, flyers etc.
Handle CSR activities
Handle internal communication
Coordinate with other departments for specific product / initiative
Liaise with agencies and other vendor partners
Coordinate with the marketing teams of areeba Group
Digital & Social Media
Manage and maintain the company’s website(s) and mobile app(s) while keeping best practices in mind
Optimize content for the website and social media platforms
Plan and manage the company presence on social media
Measure and report performance of all digital marketing channels and initiatives, and assess against goals (ROI and KPIs)
Provide internal reports on regular basis and track the website traffic flow
Handle all digital content for the group: monthly calendar, presentation, videos, animations
Educational Background
Bachelor’s Degree in Marketing, Communications, Public Relations or relevant field (MBA is a plus)
Technical Skills
7 years of experience in a similar role
Familiarity with B2B and B2C advertising campaigns
Hands-on experience with web content management tools
Proficiency in MS Office
Knowledge of SEO and Google Analytics
Experience with marketing campaigns on social media
Excellent verbal and written communication skills
Good presentation skills
Do you believe that you have the right skills for the job?
Kindly send your CV to [email protected] mentioning in the subject “Head of Marketing Communication”.
